Jones Reel Labels AR
Client
Jones Soda and TriggerHouse
Task
Development
Duration
2 Months
Platform
AR
Summary
Jones Soda labels have been their brand’s calling card for over 20 years. Working with Jones on their next advertising campaign, they informed us they wanted to pair engaging technology with their brand’s authenticity and focus on consumer stories.
We added life to their labels via a series of AR labels featuring 15 extreme athletes and artists. The labels, which appear on 1.5 million bottles throughout the United States and Canada, can be activated by customers via a proprietary app.
Kwest handled their scanner development and the logic solutions needed to implement responsive video as requested.
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